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Promoting a Radio Station: The Fast Track to Success

Some people believe that “if you build it, they will come” – but unfortunately in a world full of competition and advertisement, this isn’t always true. Promoting a radio station – is essential if you want to build your audience. Still, it can be difficult knowing how to promote your new radio station to build that all important audience. Here are some vital steps to get you started out on your promotional path.

When promoting your station, there are 2 routes you can take. If you have a huge budget you can spend exceedingly large amounts of cash on hiring a radio consultant who will no doubt have no problem spending your advertising budget. If you don’t have a huge budget, the alternative is to spend the money do you do have along with your time wisely.

Local

Devoting time to your new Internet channel can be as simple as texting and e-mailing people you know locally. Posting on your personal Facebook account and asking your friends and family to support you can help get you traffic to get your audience numbers off the ground.

Advertising at local colleges can also gain you quite a bit of traffic, especially if your channel is directed at a younger audience. Write to newspapers and online blogs to see if they may like to feature local flavor or a radio station that is just beginning to bloom.

Build Your Internet Presence

Start a website for your new radio channel. On this website, you should have a blog that features content that your market that you’re targeting would be interested in. Good quality blogs mean that people will start to share your content, which gets you even more exposure. Start a Facebook fan page and update regularly with your blog content. You can also update with interesting articles, questions, and “inside-look” pictures (maybe you took some behind-the-scene shots of your broadcasting crew). All of this builds stronger relationships with your audience, meaning they’ll tend to stick around and share your channel and content.

Your Internet presence will take some serious time to grow, but it’s worth every minute you put into it. Being active in a number of different places means that search engines like Google and Yahoo will love you and rank you higher in search results when people search for some new, interesting radio stations to listen to. If you can make it to the front page of a search engine or two, you’ll start to see tons of traffic.

Reach Out and Communicate

It’s not enough to just have a Facebook fan page. You need to connect with your core audience so they know what’s going on in your world. If you release new features for your radio station, make sure you announce them across all of your platforms. If someone has an issue with saving their favorite tunes and posts their complaint to your Facebook or Twitter, respond promptly. You will begin to see that being reactive to your community and interacting with them will build their loyalty to you and your channel.

Make Online Friends

There are probably tons of businesses that can use a radio channel service, and there are probably tons of other small, independent radio stations out there, too. There is strength in numbers. Create relationships with people and see if you can’t help each other out. The key is to create a situation whereby it becomes a win-win situation for both yourself and the person on the other side of the deal.

All of these things can help you promote your new channel, but in the end it’s up to you to find the promotions that work for you. With some time, effort, and determination, it’s likely you’ll start to see your visitor count go up and your anxiety about your radio station being a success go down.
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